Mobile Disc Jockeys - South Texas DJs PRICING

For those who are in this business for the passion, there has been some confusion as to what to charge. Obviously every market is different. If you are a newbie and don't know what to charge, you need to ask yourself "what am I worth?" and "what is my competition?"

What am I worth - You need to look at your experience and type of sound equipment you are using to determine an average per hour rate. Now our company does not charge by the hour but we do charge and "extra hour fee" which is based on what we would charge if we did charge by the hour. Many newbies are coming into the business "low balling" other DJs then ruining the mobile DJ industry by providing lousy service. Please keep in mind: Lights and a mixer does NOT make you a DJ. I always tell newbies that they can take their best sound system and lighting and I can do a much better job with no lights and a Radio Shack system. WHY? Because I have EXPERIENCE with entertaining a crowd and music. Please....for the Mobile DJ industry as a whole, gain experience. It's not what you have to play, it's when you play it that matters. Timing is EVERYTHING. Please also don't LOW BALL either. At minimum here in South Texas you need to charge $70.00 an hour if your starting out.

What is my competition: Competition can be found many ways. If you have access to a computer, you can check the MDJs in your local area and search their packages. That will give you a better picture as to where to start. Now just because you know what they charge DOES NOT mean you will get the gig if you under charge. It helps but is NO GUARANTEE. What seals the deal is YOU! How you articulate to the client is a big plus. How you present your offer to the client and give that client enough information is how you will win them over. Now if you're an Hispanic and you cannot talk correct English (keep your panties on...I'm Hispanic) and are talking to a prospect who wants you to play country and MC the wedding reception....chances are you're not going to get the gig. Same can be said for the opposite. I do not speak Spanish (wish I did) but when I hear someone who is wanting a DJ for a Quinceanera, I usually tell them I can't do the MCing in Spanish. Now do I get the gig? Maybe....Maybe not.

I don't always base my charges on what the other guys are charging unless they bring it up. We stick to our pricing structure, give them what we have to offer, tell them why they should hire us and land the deal!

One quick note: Please DO NOT BAD MOUTH OTHER DJs. It makes you look like a fool.

Michael Bocanegra
www.dannyblive.com